Paid ads are increasingly getting much more reach. This is not a good situation for your website's SEO and user experience. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. Recently, I came across this interesting classic rocking horse . Our preferences may be different. You may like food created usinjg ynthetic chemical fertilisers and pesticides whilst I prefer local organic groceries . What happens when you search for leased line quote for instance? Who are the top 10 SEO York providers in the UK? When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the 'organic' results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections.

Understand about doorway sites

One of the most important on-page optimization opportunities you have is to develop a simple and direct internal linking strategy. Search engines are now able Do your homework! The primary resources are all available here. Its as simple as your ABC's to "read" website copy the same way humans do, and can recognize synonyms (like mouth, teeth, and smile). Unique product descriptions result in better locations on the SERP (search engine results page). The most effective influencers are individuals who lead conversations and shape opinions.

Wait. Is duplication really that simple?

Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content. There are plenty of that you can do to optimise your content as part of your blog roll or your on-page content. Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. The algorithms used by search engines can be rather complex and include a number of different factors.

Essential ingredients for any web page should include scraping when planning your web strategy

This is especially true for local and mobile search results. Since the early days of SEO, meta descriptions have been an important optimization point. It's good practice to make sure that your meta tags are complete, accurate, and up-to-date. Gaz Hall, a SEO Consultant, commented: "Listings with many photos, hours and a lot of information about the business tend to get better rankings than other listings."

The latest trends in keyword research

When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in. Some Have you ever dreamed about Assessment for Schools for this? users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would. On page SEO techniques are not only necessary, but the content is essential as well. If you have neglected quality writing, it's time for you to pay attention to it now. According to Google, featured snippets especially helpful for those on mobile or searching by voice.