Make white hat SEO a priority

Know your target audience, as this can be helpful when it comes to making website usability decisions such as font sizes, dynamic menus, and the like. If you want to do good marketing, look at the SEO as an investment that will pay off to you in the long run …

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What are the advantages of inbound links on today's web?

Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. The completion rate for online video ads is 88 percent versus 79 percent for TV. But …

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