No amount of shouting will make you popular!

They create an individual page for each city they want to be known in, and they write unique content about how their services work in all of those locations. A Google algorithm change was implemented in January 2012, which penalized websites with too many banner ads "above the fold" ("Top …

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One element of your strategy should look at gateway sites

The few exceptions may include popups that verify the visitors' age and inform them about using cookies. Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their …

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Things you most likely didn't know about forums

Worse, a page that is removed loses any importance a search engine has given it. And as an added bonus, shorter URLs are more likely to get shared-meaning you'll see more traffic from other sources. If it doesn't add anything to your business, ignorant of SEO, it might be worth …

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Provide an analysis section to help with long tail search

For Search Engines, backlinks help to determine the page's importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page's popularity. TF-IDF (Term Frequency-Inverse Document Frequency) - a way to figure out how important a word is in a document based on how frequently it …

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When auditing your site, take time to think about SEM

While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided. It is something of a copycat set-up to Google, but that's not to say it is without …

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How to Get Whitehat Links

Fees for renewing a domain in this cycle are usually higher than typical renewal fees. Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. This is because Google is interested in improving the online experience for users. Imagine having …

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