How to focus on local search

Although Web crawlers enabled the early search engines to have a larger list of sites than the manual method of collecting sites, they couldn't perform the other manual tasks of figuring out what the pages were about and ranking them in order of which ones were best. While search engines …

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Outdated SEO techniques and what you should do instead

Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. In the vast sea …

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Repurpose old bounce rates

It's not just the content, but also its structure, that helps search engines decide on the results they'll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective. Not all search results are cluttered …

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Beginner's guide to 301 redirects

Most of us work on our websites from a desktop, so a common onpage SEO mistake is forgetting to check our websites on mobile. Changing the landing page URL is another method that can be used to better explain the main topic of the landing page to Google. Many consumers …

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The broken link-building method aided by duplication

A key thing to remember is to check what old domains you might have forgotten about, which should continue redirecting to the new site. Your SEO strategy will go a long way for you and your business with the proper maintenance. If you're trying to accomplish too many business goals …

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