It's a win-win strategy with an emphasis on anchor text

Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. Now that Google and the other search engines are cracking down on what will and won't help you with SEO, you have to clean up your reputation online. More traffic can …

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Unexpected ways dynamic pages can impact your marketing efforts

On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links accordingly. Videos haven't traditionally been as easy to access as written material online. You aren't just desperately trying to attract any kind of viewer - you …

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Things you most likely didn't know about forums

Worse, a page that is removed loses any importance a search engine has given it. And as an added bonus, shorter URLs are more likely to get shared-meaning you'll see more traffic from other sources. If it doesn't add anything to your business, ignorant of SEO, it might be worth …

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Winning marketing tactics for analysis

Get into the habit of providing at least two internal links in every piece of content you produce. As long as it's offering the user value, Google is going to reward you. In other words, they rely heavily on search results when looking for a new business. Many moons have …

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When auditing your site, take time to think about SEM

While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided. It is something of a copycat set-up to Google, but that's not to say it is without …

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Beginner's guide to 301 redirects

Most of us work on our websites from a desktop, so a common onpage SEO mistake is forgetting to check our websites on mobile. Changing the landing page URL is another method that can be used to better explain the main topic of the landing page to Google. Many consumers …

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Define your goals with regards to indexed pages

Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the …

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Make sure you know exactly what you're doing with duplication

YouTube is like any other social media network. It takes regular usage, quality content, and lots of interaction to be successful. You will have to not only have a solid SEO plan to excel, you'll need to have time to devote to nurturing your channel and subscriber base. While we …

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The broken link-building method aided by duplication

A key thing to remember is to check what old domains you might have forgotten about, which should continue redirecting to the new site. Your SEO strategy will go a long way for you and your business with the proper maintenance. If you're trying to accomplish too many business goals …

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