It's not just the content, but also its structure, that helps search engines decide on the results they'll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective. Not all search results are cluttered …

Some advertising message programs accomplish more than one communications objective. If you rank in the top three to four results and have the most compelling title and description, you may win the click over the sites ranking above you. Doing so is easy and only requires an HTML editor. For …

Know your target audience, as this can be helpful when it comes to making website usability decisions such as font sizes, dynamic menus, and the like. If you want to do good marketing, look at the SEO as an investment that will pay off to you in the long run …