Optimize for Yahoo, Bing, and Others

Before you upload them to your site, make sure that the filename, description, and ALT tags mention your local area. 301 redirections carry link juice with them. You've told Google that page B replaces page A, and that users can get the same great value from the new page as …

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Competitive analysis to best understand Funnel Conversion Rates

Apple is an interesting case to look at for SEO as they have never really "done" a blog in the classic sense, so their site is not necessarily a good example for content layouts. In addition, the keywords are not even limited to one specific geographical location. A listing in …

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How to focus on local search

Although Web crawlers enabled the early search engines to have a larger list of sites than the manual method of collecting sites, they couldn't perform the other manual tasks of figuring out what the pages were about and ranking them in order of which ones were best. While search engines …

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Repurpose old bounce rates

It's not just the content, but also its structure, that helps search engines decide on the results they'll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective. Not all search results are cluttered …

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Get rid of SEM for good

Some advertising message programs accomplish more than one communications objective. If you rank in the top three to four results and have the most compelling title and description, you may win the click over the sites ranking above you. Doing so is easy and only requires an HTML editor. For …

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Make white hat SEO a priority

Know your target audience, as this can be helpful when it comes to making website usability decisions such as font sizes, dynamic menus, and the like. If you want to do good marketing, look at the SEO as an investment that will pay off to you in the long run …

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