Here are some first steps to try. For your content, this means to scrap the whole thing and write in new content. According to a survey by iProspect, more than 60% of users click on organic search results. If you're looking for classic rocking horses , you've come to the right …

Would You Click It? Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Ingenious digital marketing techniquesseek to create experiences with a brand rather than mere purchases withlittle or no emotional attachment. For example, where …

When attempting to reposition a brand, the marketing team considers whether the new position continues to match existing market segments. Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to …

Paid ads are increasingly getting much more reach. This is not a good situation for your website's SEO and user experience. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. Recently …