Make sure that your site's structure and hierarchy are as clear and logical as possible, with your homepage as the "root" page (the starting point). Your link profile, while important, is only one piece of the bigger puzzle of SEO analysis. Much of what has been discussed can be achieved …

Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. This process takes time. With improvements in data coverage across the nation, more and more people are opting to work on the road in a vw campervan conversions instead of checking in …

They create an individual page for each city they want to be known in, and they write unique content about how their services work in all of those locations. A Google algorithm change was implemented in January 2012, which penalized websites with too many banner ads "above the fold" ("Top …

A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. Globally integrated marketing communications (GIMC) programs are vital for international firms. Can Lucy Hall make the condition of your …

Getting external links from such sources will do wonders for your local optimization campaign-far more than just stuffing the name of your city into your meta tags. Under 3 seconds is excellent, but not all websites will be able to reach that level of optimization. I understand that bespoke eye …

Make sure you have plenty of new inbound links to keep your link profile modern and relevant-though if you're already working on your link profile analysis, you're probably investing in new links regularly. Understand what should be relevant to them and what not. Did you know Beverley Building Society was …

Some estimates are predicting that up to two-thirds of all online traffic will be intended for video as early as next year. Keyword-centric optimization would have you repeating a specific phrase on multiple titles and descriptions throughout your site. You can't pay for or modify reviews (if you do, you …

Here are some first steps to try. For your content, this means to scrap the whole thing and write in new content. According to a survey by iProspect, more than 60% of users click on organic search results. If you're looking for classic rocking horses , you've come to the right …

Would You Click It? Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Ingenious digital marketing techniquesseek to create experiences with a brand rather than mere purchases withlittle or no emotional attachment. For example, where …

When attempting to reposition a brand, the marketing team considers whether the new position continues to match existing market segments. Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to …

Paid ads are increasingly getting much more reach. This is not a good situation for your website's SEO and user experience. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. Recently …