But there's an obvious problem: it's a gamble. No matter how much thought you put into it, it still might fail. If you go down the route of creating individual product pages for the same product but in every available size - you're going to have duplication issues or a great …

Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. The completion rate for online video ads is 88 percent versus 79 percent for TV. But …