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It is now a common SEO practice to attempt to gain and optimize a Knowledge Graph result. These kinds of tips will always be relevant to a specific target audience, which is why they are excellent for creating evergreen content. With a range of ideas to get you going, things …

Making your JavaScript-powered web applications discoverable via Google Search can help you find new users and re-engage existing users as they search for the content your web app provides. Even though sitemaps may seem to be a thing of the past, I strongly believe they are helpful in the optimization …

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Google's PageRank algorithm in 1998 was a big step forward in automatically cataloging and ranking websites. If you only submit the best links, it makes sense that you'd never have to worry about a penalty, and a link quality audit would seem redundant. Play hard with outdoor fitness equipment designed …

Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. In the vast sea …

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But there's an obvious problem: it's a gamble. No matter how much thought you put into it, it still might fail. If you go down the route of creating individual product pages for the same product but in every available size - you're going to have duplication issues or a great …

Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. The completion rate for online video ads is 88 percent versus 79 percent for TV. But …