Evaluating keywords for relative opportunities is still very tough. Enthusiasts deliver messages in person or through social media. The world needs more storytelling in business to liven things up. How AA Oxon do you even scroll down the first page of Google, let alone click to the second page of …

In the meantime, citations continue to have obvious practical value as business assets, which I?ve briefly touched on above but could expand on for pages! You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your …

For Search Engines, backlinks help to determine the page's importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page's popularity. TF-IDF (Term Frequency-Inverse Document Frequency) - a way to figure out how important a word is in a document based on how frequently it …

With all the signals in the Google algorithm - and there are hundreds of them - why would links still be so valuable as a signal? Consumer product manufacturers spend more on trade promotions directed toward retailers. SEO is not finished when you start seeing results. I could invest in a lovely …

To determine which results to show for a particular search query, search engines use proprietary algorithms to first find all pages that are organized by keywords relevant to the search query and then rank them based on relevance and popularity. While Google is the big dog when it comes to …

Fees for renewing a domain in this cycle are usually higher than typical renewal fees. Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. This is because Google is interested in improving the online experience for users. Imagine having …