Outdated SEO techniques and what you should do instead

Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. In the vast sea …

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The ugly truth about html

Some estimates are predicting that up to two-thirds of all online traffic will be intended for video as early as next year. Keyword-centric optimization would have you repeating a specific phrase on multiple titles and descriptions throughout your site. You can't pay for or modify reviews (if you do, you …

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It's a win-win strategy with an emphasis on anchor text

Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. Now that Google and the other search engines are cracking down on what will and won't help you with SEO, you have to clean up your reputation online. More traffic can …

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Unexpected ways dynamic pages can impact your marketing efforts

On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links accordingly. Videos haven't traditionally been as easy to access as written material online. You aren't just desperately trying to attract any kind of viewer - you …

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Things you most likely didn't know about forums

Worse, a page that is removed loses any importance a search engine has given it. And as an added bonus, shorter URLs are more likely to get shared-meaning you'll see more traffic from other sources. If it doesn't add anything to your business, ignorant of SEO, it might be worth …

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Provide an analysis section to help with long tail search

For Search Engines, backlinks help to determine the page's importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page's popularity. TF-IDF (Term Frequency-Inverse Document Frequency) - a way to figure out how important a word is in a document based on how frequently it …

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Winning marketing tactics for analysis

Get into the habit of providing at least two internal links in every piece of content you produce. As long as it's offering the user value, Google is going to reward you. In other words, they rely heavily on search results when looking for a new business. Many moons have …

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Repurpose old bounce rates

It's not just the content, but also its structure, that helps search engines decide on the results they'll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective. Not all search results are cluttered …

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Get rid of SEM for good

Some advertising message programs accomplish more than one communications objective. If you rank in the top three to four results and have the most compelling title and description, you may win the click over the sites ranking above you. Doing so is easy and only requires an HTML editor. For …

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Consider web portals at the inception

Would You Click It? Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Ingenious digital marketing techniquesseek to create experiences with a brand rather than mere purchases withlittle or no emotional attachment. For example, where …

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When auditing your site, take time to think about SEM

While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided. It is something of a copycat set-up to Google, but that's not to say it is without …

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Beginner's guide to 301 redirects

Most of us work on our websites from a desktop, so a common onpage SEO mistake is forgetting to check our websites on mobile. Changing the landing page URL is another method that can be used to better explain the main topic of the landing page to Google. Many consumers …

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Define your goals with regards to indexed pages

Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the …

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How to Get Whitehat Links

Fees for renewing a domain in this cycle are usually higher than typical renewal fees. Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. This is because Google is interested in improving the online experience for users. Imagine having …

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Layout, formatting and plugins combine to make great SEO

When attempting to reposition a brand, the marketing team considers whether the new position continues to match existing market segments. Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to …

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Make sure you know exactly what you're doing with duplication

YouTube is like any other social media network. It takes regular usage, quality content, and lots of interaction to be successful. You will have to not only have a solid SEO plan to excel, you'll need to have time to devote to nurturing your channel and subscriber base. While we …

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Make white hat SEO a priority

Know your target audience, as this can be helpful when it comes to making website usability decisions such as font sizes, dynamic menus, and the like. If you want to do good marketing, look at the SEO as an investment that will pay off to you in the long run …

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The broken link-building method aided by duplication

A key thing to remember is to check what old domains you might have forgotten about, which should continue redirecting to the new site. Your SEO strategy will go a long way for you and your business with the proper maintenance. If you're trying to accomplish too many business goals …

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The latest trends in keyword research

Paid ads are increasingly getting much more reach. This is not a good situation for your website's SEO and user experience. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. Recently …

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What are the advantages of inbound links on today's web?

Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. The completion rate for online video ads is 88 percent versus 79 percent for TV. But …

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