The largest expense associated with organic search tends to be content creation, which can have long-term benefits for both search acquisition and overall customer engagement. However, you'll be fighting to rank for a keyword which doesn't offer any real rewards to your business. Maybe storytelling in business is the answer …

Evaluating keywords for relative opportunities is still very tough. Enthusiasts deliver messages in person or through social media. The world needs more storytelling in business to liven things up. How AA Oxon do you even scroll down the first page of Google, let alone click to the second page of …

Making your JavaScript-powered web applications discoverable via Google Search can help you find new users and re-engage existing users as they search for the content your web app provides. Even though sitemaps may seem to be a thing of the past, I strongly believe they are helpful in the optimization …

This defeats Google's purpose since providing valuable information to users is the goal. To calculate a brand's revenue premium, the revenue generated by a particular brand will be compared to a private label brand. A simple search on Google for SEO Agency will give you what you need. Finding OSOO …

Google's PageRank algorithm in 1998 was a big step forward in automatically cataloging and ranking websites. If you only submit the best links, it makes sense that you'd never have to worry about a penalty, and a link quality audit would seem redundant. Play hard with outdoor fitness equipment designed …

The few exceptions may include popups that verify the visitors' age and inform them about using cookies. Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their …

White hat was frustratingly slow to get working and depended on standards that Google was very secretive about. If you're choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order to obtain …

Software compatibility continues to present unresolved technical issues. Rather than simply being a data glitch, certain search engine experts are already starting to call this update 'Securageddon'. Why not get your organisation listed in a Free UK Business Directory to help to boost your profile online? Free UK Business Directory …

Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. In the vast sea …

Domain makes it easy for you to compare your domain against other domains. The biggest difference between the two approaches is the level of formality and experimentation. I'm on the lookout for SEO Expert . SEO Vegan UK an example of cumulative work adding to the reputation of a website or …

Some estimates are predicting that up to two-thirds of all online traffic will be intended for video as early as next year. Keyword-centric optimization would have you repeating a specific phrase on multiple titles and descriptions throughout your site. You can't pay for or modify reviews (if you do, you …

In the meantime, citations continue to have obvious practical value as business assets, which I?ve briefly touched on above but could expand on for pages! You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your …

Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. Now that Google and the other search engines are cracking down on what will and won't help you with SEO, you have to clean up your reputation online. More traffic can …

On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links accordingly. Videos haven't traditionally been as easy to access as written material online. You aren't just desperately trying to attract any kind of viewer - you …

Worse, a page that is removed loses any importance a search engine has given it. And as an added bonus, shorter URLs are more likely to get shared-meaning you'll see more traffic from other sources. If it doesn't add anything to your business, ignorant of SEO, it might be worth …

For Search Engines, backlinks help to determine the page's importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page's popularity. TF-IDF (Term Frequency-Inverse Document Frequency) - a way to figure out how important a word is in a document based on how frequently it …

Get into the habit of providing at least two internal links in every piece of content you produce. As long as it's offering the user value, Google is going to reward you. In other words, they rely heavily on search results when looking for a new business. Many moons have …

But there's an obvious problem: it's a gamble. No matter how much thought you put into it, it still might fail. If you go down the route of creating individual product pages for the same product but in every available size - you're going to have duplication issues or a great …

Here are some first steps to try. For your content, this means to scrap the whole thing and write in new content. According to a survey by iProspect, more than 60% of users click on organic search results. If you're looking for classic rocking horses , you've come to the right …

It's not just the content, but also its structure, that helps search engines decide on the results they'll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective. Not all search results are cluttered …

With all the signals in the Google algorithm - and there are hundreds of them - why would links still be so valuable as a signal? Consumer product manufacturers spend more on trade promotions directed toward retailers. SEO is not finished when you start seeing results. I could invest in a lovely …

Some advertising message programs accomplish more than one communications objective. If you rank in the top three to four results and have the most compelling title and description, you may win the click over the sites ranking above you. Doing so is easy and only requires an HTML editor. For …

Would You Click It? Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Ingenious digital marketing techniquesseek to create experiences with a brand rather than mere purchases withlittle or no emotional attachment. For example, where …

While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided. It is something of a copycat set-up to Google, but that's not to say it is without …

To determine which results to show for a particular search query, search engines use proprietary algorithms to first find all pages that are organized by keywords relevant to the search query and then rank them based on relevance and popularity. While Google is the big dog when it comes to …

Most of us work on our websites from a desktop, so a common onpage SEO mistake is forgetting to check our websites on mobile. Changing the landing page URL is another method that can be used to better explain the main topic of the landing page to Google. Many consumers …

Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the …

Fees for renewing a domain in this cycle are usually higher than typical renewal fees. Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. This is because Google is interested in improving the online experience for users. Imagine having …

Remember that it 's also highly important for the topics of sites linking to you to match the topic of your site. And this way, you are not only posting on a site you chose in your niche, but you're also filling it with a directly relevant post. You need …

When attempting to reposition a brand, the marketing team considers whether the new position continues to match existing market segments. Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to …

YouTube is like any other social media network. It takes regular usage, quality content, and lots of interaction to be successful. You will have to not only have a solid SEO plan to excel, you'll need to have time to devote to nurturing your channel and subscriber base. While we …

Know your target audience, as this can be helpful when it comes to making website usability decisions such as font sizes, dynamic menus, and the like. If you want to do good marketing, look at the SEO as an investment that will pay off to you in the long run …

A key thing to remember is to check what old domains you might have forgotten about, which should continue redirecting to the new site. Your SEO strategy will go a long way for you and your business with the proper maintenance. If you're trying to accomplish too many business goals …

Paid ads are increasingly getting much more reach. This is not a good situation for your website's SEO and user experience. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. Recently …

Employ keyword targeting. This is the classic ranking signal for on-page optimization, and it is still critical today. It does need to balance with the other on-page elements as well to be most effective. The completion rate for online video ads is 88 percent versus 79 percent for TV. But …