How to focus on local search

Although Web crawlers enabled the early search engines to have a larger list of sites than the manual method of collecting sites, they couldn't perform the other manual tasks of figuring out what the pages were about and ranking them in order of which ones were best. While search engines …

more ...

What are the merits of internationalisation on today's web?

Search engine optimization is so named because it requires specific efforts from webmasters-in the form of onsite and offsite "optimization"-that foster an authoritative web presence that Google favors in its search rankings. These are completely identical content that is pasted across different pages or websites. A well made pashmina …

more ...




The untapped goldmine of site submissions

Make sure you have plenty of new inbound links to keep your link profile modern and relevant-though if you're already working on your link profile analysis, you're probably investing in new links regularly. Understand what should be relevant to them and what not. Did you know Beverley Building Society was …

more ...

Check out these crazy facts about URLs

The largest expense associated with organic search tends to be content creation, which can have long-term benefits for both search acquisition and overall customer engagement. However, you'll be fighting to rank for a keyword which doesn't offer any real rewards to your business. Maybe storytelling in business is the answer …

more ...



When your use of page rank becomes obsessive

This defeats Google's purpose since providing valuable information to users is the goal. To calculate a brand's revenue premium, the revenue generated by a particular brand will be compared to a private label brand. A simple search on Google for SEO Agency will give you what you need. Finding OSOO …

more ...


One element of your strategy should look at gateway sites

The few exceptions may include popups that verify the visitors' age and inform them about using cookies. Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their …

more ...



Outdated SEO techniques and what you should do instead

Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. In the vast sea …

more ...


The ugly truth about html

Some estimates are predicting that up to two-thirds of all online traffic will be intended for video as early as next year. Keyword-centric optimization would have you repeating a specific phrase on multiple titles and descriptions throughout your site. You can't pay for or modify reviews (if you do, you …

more ...


It's a win-win strategy with an emphasis on anchor text

Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. Now that Google and the other search engines are cracking down on what will and won't help you with SEO, you have to clean up your reputation online. More traffic can …

more ...

Unexpected ways dynamic pages can impact your marketing efforts

On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links accordingly. Videos haven't traditionally been as easy to access as written material online. You aren't just desperately trying to attract any kind of viewer - you …

more ...

Things you most likely didn't know about forums

Worse, a page that is removed loses any importance a search engine has given it. And as an added bonus, shorter URLs are more likely to get shared-meaning you'll see more traffic from other sources. If it doesn't add anything to your business, ignorant of SEO, it might be worth …

more ...

Provide an analysis section to help with long tail search

For Search Engines, backlinks help to determine the page's importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page's popularity. TF-IDF (Term Frequency-Inverse Document Frequency) - a way to figure out how important a word is in a document based on how frequently it …

more ...

Winning marketing tactics for analysis

Get into the habit of providing at least two internal links in every piece of content you produce. As long as it's offering the user value, Google is going to reward you. In other words, they rely heavily on search results when looking for a new business. Many moons have …

more ...



Repurpose old bounce rates

It's not just the content, but also its structure, that helps search engines decide on the results they'll display first. Thus, a clear structure with headings and paragraphs that facilitate reading are preferred both from a user perspective and also from a search perspective. Not all search results are cluttered …

more ...


Get rid of SEM for good

Some advertising message programs accomplish more than one communications objective. If you rank in the top three to four results and have the most compelling title and description, you may win the click over the sites ranking above you. Doing so is easy and only requires an HTML editor. For …

more ...

Consider web portals at the inception

Would You Click It? Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Ingenious digital marketing techniquesseek to create experiences with a brand rather than mere purchases withlittle or no emotional attachment. For example, where …

more ...

When auditing your site, take time to think about SEM

While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided. It is something of a copycat set-up to Google, but that's not to say it is without …

more ...


Beginner's guide to 301 redirects

Most of us work on our websites from a desktop, so a common onpage SEO mistake is forgetting to check our websites on mobile. Changing the landing page URL is another method that can be used to better explain the main topic of the landing page to Google. Many consumers …

more ...

Define your goals with regards to indexed pages

Avoid elements that annoy visitors. You might think that a cool pop-up will make people sign up for your great e-book, but that popup might just as easily make them surf away from your site altogether. Keep in mind, when a searcher goes to your site, then quickly clicks the …

more ...

How to Get Whitehat Links

Fees for renewing a domain in this cycle are usually higher than typical renewal fees. Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. This is because Google is interested in improving the online experience for users. Imagine having …

more ...


Layout, formatting and plugins combine to make great SEO

When attempting to reposition a brand, the marketing team considers whether the new position continues to match existing market segments. Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to …

more ...

Make sure you know exactly what you're doing with duplication

YouTube is like any other social media network. It takes regular usage, quality content, and lots of interaction to be successful. You will have to not only have a solid SEO plan to excel, you'll need to have time to devote to nurturing your channel and subscriber base. While we …

more ...

Make white hat SEO a priority

Know your target audience, as this can be helpful when it comes to making website usability decisions such as font sizes, dynamic menus, and the like. If you want to do good marketing, look at the SEO as an investment that will pay off to you in the long run …

more ...

The broken link-building method aided by duplication

A key thing to remember is to check what old domains you might have forgotten about, which should continue redirecting to the new site. Your SEO strategy will go a long way for you and your business with the proper maintenance. If you're trying to accomplish too many business goals …

more ...

The latest trends in keyword research

Paid ads are increasingly getting much more reach. This is not a good situation for your website's SEO and user experience. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. Recently …

more ...